Most agencies charge the same fee whether your market is wide open or locked down by three funded competitors, so you either overpay for an easy town or show up underpowered in a hard one. We price by what holding your market actually takes. No packages, and only one business per category can hold it.
Holding position in Austin, Los Angeles or Miami is a different job from holding it in a secondary market. More competitors are actively working the same terms, more of them have budget, the map pack is contested block by block, and the work never stops being defended. A smaller market may take a quarter of that effort to win and hold. Charging both the same would mean one of them is subsidising the other.
So the fee follows the market. You will know which tier yours is in before you are ever asked for a number, and if the market is genuinely easy we will tell you that too.
$2,500 in a major metro
Plus $500 for each additional market, credited in full against month one.
$4,500 in a major metro
Plus $1,200 per additional market, or $1,800 for an additional major metro. 90-day initial term, then month to month with 30 days notice.
For practice groups and builders running several markets at once, where a strong flagship location can hide two others quietly losing ground in a blended report. Priced as a programme, not a retainer.
Read enough and ready to move? Book a working session with Dan.
If the Baseline finds fewer than three defects across these four classes, you pay nothing. Each one is checkable by you, which is the point.
See what defending your market actually costs before you spend a dollar on it. Nothing is submitted and nobody is contacted. This is the same arithmetic we would do on a call.
Major metro means a top-tier market where the same terms are actively contested by funded competitors. Austin, Los Angeles, Miami, Dallas and similar. If yours is borderline we will tell you which side it falls on.
Ninety-day initial term, then month to month with thirty days notice. Everything built is yours permanently, including on the way out.
Get your findingsFindings are free. The Market Visibility Baseline is $1,500 in a standard market or $2,500 in a major metro, credited in full against month one. Market Authority retainer is $3,000 a month in a standard market or $4,500 in a major metro, on a 90-day initial term, then month to month with 30 days notice.
No honest firm promises rankings through a Google that moves several times a year, and we do not. What we promise instead is the work, on the record, and every line here is checkable from your side.
If any line above is not true, you can end the engagement inside the initial term, not at the end of it, and everything built stays yours. That is the only guarantee worth giving when Google is the variable.
Drag to your number. This is your math, not ours.
No outcome is promised; this is arithmetic on your own numbers, and the reason per-market exclusivity matters at these client values.
One thing we put in writing before any invoice: Google is volatile and always changing. Core updates arrive several times a year and can move a whole market at once. Nobody can promise you rankings through that, and we do not. The fee buys disciplined structure, weekly monitoring, and honest reporting of positions held over time, which is the closest thing to durable that search offers. And at the client values in the categories we serve, the math stays simple: one right client covers years of this work.